"Not Writing" is a cover-up for incomplete thinking

"I'm not really a good writer, so I don't write" is a cover-up for incomplete thinking...

Actually, writing is NOT about creating "content" or building a personal brand (he says on LinkedIn, drinking his own Kool-Aid), but rather a muscle to flex.

When we write, we are compelled to clarify our thoughts, organise our ideas, and consequently communicate effectively. This creative and iterative process enables a deeper understanding of literally any subject and elevates our interactions.

It is the essence of journaling, essentially exploring our thoughts, emotions, and experiences in a safe and introspective space. Why not do the same in a business context?

Leaders who write can more effectively communicate their vision, inspire their teams, influence society and maybe more importantly develop a more nuanced understanding of complex issues.

Let's recognise writing for what it truly is: a powerful tool for growth, clarity, and success.