
I am a marketer and occasional investor
I like to describe what I do as engineered serendipity: I connect people, products, and ideas in a thoughtful yet organic way.
I take pride in giving back by regularly speaking at industry conferences about marketing for financial institutions and startups. I also enjoy sharing knowledge over virtual coffees - or fikas, as my Swedish friends like to call them.
After more than 15 years in the tech industry I have been fortunate to learn from many mentors, entrepreneurs, and marketers. I call London home but I’m from Montpellier, an unpretentious yet charming city in the south of France. After 8 years in various leadership roles as a marketer in VC firms, I'm now spending time advising companies directly.
I have many passions in life, including Scotland, books, fine wines (or herbal teas, depending on the mood), quality time with friends and family from all over the world. This website mostly spotlights my business-related passions, but you’ll also find opinions on multiple topics that fascinate me. Like my life, these will be a mix of eclectic ideas in French and English, often written while flying.
Latest thoughts
- A simple playbook for VC Marketing foundationsApril 2025
- The end of SaaS is the future of open sourceMarch 2025
- Rethinking growth marketing: why positioning mattersFebruary 2025
- The best way to understand any industry is to read its historyAugust 2024
- "Not Writing" is a cover-up for incomplete thinkingJuly 2024